Expand / Collapse search
Watch TV
Menu

Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions.  Legal Statement.

This material may not be published, broadcast, rewritten, or redistributed. ©2024 FOX News Network, LLC. All rights reserved. FAQ - New Privacy Policy

NASCAR
Published

NASCAR takes sports betting international with IMG Arena deal

NASCAR awarded an international sportsbook operator livestreaming rights for the first time in its history.

NASCAR President Steve Phelps discusses the organization's new safety measures as drivers start their engines on Sunday. Video

NASCAR expanded its presence in the sports betting industry Wednesday, inking a deal with London-based IMG Arena that allows international sportsbook operators to livestream races for the first time.

In addition to livestreaming rights, IMG Arena gains a license to use NASCAR imagery in a sports betting game that recreates some of racing’s most famous tracks, including the Daytona International Speedway. IMG Arena operates similar virtual products in other sports, such as tennis and horse racing.

NASCAR'S FIRST RACE SINCE CORONAVIRUS PAUSE DRAWS 6.32 MILLION VIEWERS

“IMG Arena is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time,” said Scott Warfield, NASCAR’s managing director of gaming. “The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”

Steve O'Donnell, NASCAR EVP and chief racing development officer, talks to Fox News Autos' Gary Gastelu about the sport's return to the track and how racing will be different during the coronavirus pandemic. Video

IMG Arena operates more than 460 sportsbooks around the world. The gambling operator’s offerings include 24/7 livestreams as well as its array of virtual games.

KOBE BRYANT'S WIFE VANESSA INHERITED BODYARMOR STAKE, FOUNDER SAYS

The deal comes months after NASCAR named casino chain Penn National Gaming its first licensed U.S. sports betting operator. Penn National gained nonexclusive rights to host NASCAR betting at its 18 sportsbooks and forthcoming betting app.

NASCAR became one of the first U.S. sports leagues to resume last Sunday, holding its first race in two months. The stock car circuit and other sports were forced to shut down in mid-March because of the coronavirus pandemic.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Held at Darlington Raceway in South Carolina, the Real Heroes 400 drew an average audience of 6.3 million viewers on Fox. It was the most-watched NASCAR race since 2017, including the Daytona 500.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Fox Corp. is the parent company of Fox and FOX Business.