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DraftKings said in a news release that the Chicago Bulls legend and current owner of the Charlotte Hornets will provide “strategic and creative input” to the board on “strategy, product development, diversity, equity and belonging, marketing activities and other key initiatives.”
“Michael Jordan is among the most important figures in sports and culture, who forever redefined the modern athlete and entrepreneur,” DraftKings founder and CEO Jason Robins said in the news release. “The strategic counsel and business acumen Michael brings to our board is invaluable, and I am excited to have him join our team.”
DraftKings was higher by more than 7% in the opening minutes of trading.
An NBA spokesperson said in a statement: "NBA team investors, including governors, are permitted to have involvement with sports betting & fantasy sports businesses, subject to safeguards required under league rules to prevent actual or perceived conflicts of interest."
Sports betting is legal in North Carolina but the locations are only limited to two tribal casinos. According to the DraftKings website, their sportsbook is only limited to eight states in the U.S. North Carolina is not one of them. Fans can play their daily fantasy sports games in the state.
Jordan advising the DraftKings board is the latest big move as the online gambling wars heat up among DraftKings, FanDuel and Penn National.
Fox Business' Jonathan Garber contributed to this report.