Beloved gas station pizza chain CEO reveals 400-store expansion plan as food business booms
CEO Darren Rebelez said the company is coming off its 'best three-year cycle' in its history
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Casey’s General Stores is betting bigger on stores, food and tech as it looks to extend its growth streak.
The Ankeny, Iowa-based company recently unveiled a new three-year plan centered on expanding its prepared food business, adding new stores and using technology to run more efficiently.
Casey’s plans to add at least 400 stores over the next three years through acquisitions and new builds. The company operates more than 2,900 convenience stores and says it is the nation’s third-largest convenience store retailer and fifth-largest pizza chain.
"We made a commitment to grow our EBITDA by 8% to 10%, which is top-quintile growth for the S&P 500," CEO Darren Rebelez told FOX Business. "We’ll do that through growing our prepared foods business, growing our store base and running our business more efficiently."
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Casey’s General Stores is betting on more stores, more food and more technology as the convenience chain looks to keep its growth streak going. (Casey's)
Rebelez said Casey’s is coming off "the best three-year cycle" in company history after beating its prior targets, adding more than 500 stores and joining the S&P 500. The company's stock is up more than 53% year-over-year.
Food remains a key part of Casey’s growth strategy. The company, long known for its pizza, is pushing deeper into made-to-order items such as wings and fries.
Rebelez said wings are now available in 850 stores, with bone-in and boneless options, five sauces, three dry rubs and ranch made from scratch daily.
"We're famous for our pizza, we still have a long runway for growth there with innovation and new items that we've introduced more recently," he said. "But now we have the wings platform."
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Casey's CEO Darren Rebelez said Casey’s is coming off "the best three-year cycle" in company history after beating its prior targets, adding more than 500 stores and joining the S&P 500. (Casey's / Fox News)
Casey’s sees its food business as competing more with restaurants than other convenience stores.
"We really don't look at the convenience store industry as a competitor for our prepared foods. We're really competing with the restaurant business," Rebelez said.
In Des Moines, where wings have been available for more than a year, sales are up roughly 20% year over year, according to the company.
Casey’s is also looking to expand "Casey’s Country" by opening stores in current and new markets.
"Our growth strategy is expanding Casey’s Country in a disciplined way," Ena Williams, chief operations officer at Casey’s, said in a statement. "We’ve shown that we can grow through both new stores and acquisitions."
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The company, long known for its pizza, is leaning further into made-to-order offerings, including wings and fries. (Casey's / Fox News)
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The company is additionally investing in artificial intelligence, forecasting tools and digital platforms such as the Casey’s app and Casey’s Rewards to help improve efficiency and strengthen the guest experience.
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Rebelez said investors have responded to Casey’s consistency and its hybrid position between convenience retail and quick-service restaurants.
"We sell fuel, we sell grocery and general merchandise, and we have prepared food, so we can compete in either space."