It was indeed a Super Saturday for the retail industry as shoppers set a record, making it the biggest single day in retail history, according to Customer Growth Partners and reported by Bloomberg.
As the clock ticked toward Christmas, shoppers made a final push for presents and deals with sales reaching $34.4 billion.
That means Saturday topped Black Friday's $31.2 billion and Cyber Monday's $19.1 billion.
Job growth and increasing incomes and stronger household finances have put consumers in a buying mood this season according to Craig Johnson, president of Consumer Growth Partners.
Online spending this season has seen sales growth of 58 percent from a year ago.