IKEA to offer home insurance with Swiss financial group

The product is being rolled out in Switzerland and Singapore first

ZURICH (Reuters) - Swiss Re's digital platform and Swedish home furnishings group IKEA have joined forces to offer home insurance policies via IKEA's website, the Swiss financial group said on Tuesday.

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The product is being rolled out in Switzerland and Singapore first.

Swiss Re's iptiQ platform -- which provides property, casualty, life and health insurance products to business partners -- is handling the insurance cover and customer interfaces, Swiss Re said in a statement.

Interior of a large IKEA store with a wide range of products in Malmo, Sweden. 

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(Reporting by Michael Shields; Editing by Edmund Blair)