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With so many people sheltering in place across the world over the coronavirus, major hospitality brands are getting creative with their marketing and are creating consumer buzz by releasing signature food recipes.
The DoubleTree by Hilton published an official bake-at-home recipe for its famous chocolate chip cookies on Tuesday, so fans can make their own batch at home when they can’t visit the hotel chain.
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“We know this is an anxious time for everyone. A warm chocolate chip cookie can’t solve everything, but it can bring a moment of comfort and happiness,” Shawn McAteer, the senior vice president and global head of DoubleTree by Hilton, said in a statement. “We hope families enjoy the fun of baking together during their time at home, and we look forward to welcoming all our guests with a warm DoubleTree cookie when travel resumes.”
To make the DoubleTree’s signature chocolate chip cookies, you’ll need to start by mixing the butter, granulated and brown sugar together in a bowl. If you have a stand mixer, you can set the bowl for two minutes on medium speed. If not, you’ll have to mix by hand until the contents look evenly blended.
Once your initial mix is done, you will add the eggs, vanilla and lemon juice to the bowl. Mix it all together again for 30 seconds on low speed and once more for two minutes on medium speed. You can stop when the mixture looks “light and fluffy.”
With the mixture set on low speed, add the flour, oats, baking soda, salt and cinnamon, and continue blending for about 45 seconds. Next, with the bowl removed from the mixer, you’ll add the chocolate chips and walnuts. Stir until it is evenly spread out.
Arrange the dough on a parchment paper-lined cookie sheet. About three tablespoons should do, and each cookie should be around two inches apart on the tray. Finally, with your oven preheated to 300°F, bake for 20 to 23 minutes, or until edges are golden brown.
If cookies aren’t enough, The Walt Disney Company is revealing some of its most popular theme park menu items in light of its resort shut down.
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On the Disney World app, fans can log in and get access recipes for a limited time with the app’s updated “Now You’re Cooking with Disney Parks” clickable animated stories. So far, the app has detailed an easy recipe for Disney’s Frozen Pineapple Treat, which only requires vanilla ice cream, pineapple juice, frozen pineapple pieces and a blender. If you feel like serving the treat like a soft serve, you’ll need a star-tipped piping bag on hand.
Disney’s assorted blogs are also publishing signature recipe amid the parks’ closure.
On Sunday, the Disney Parks Blog shared how to make the company’s beloved “Churro Bites” along with an accompanying instructional video.
The Disney Family Blog and Disney Eats are also sharing recipes regularly to inspire creativity in the kitchen.
Even restaurants are joining in on big recipe reveals, which would be a big no-no under typical circumstances.
The British Asian-fusion restaurant chain Wagamama made waves on social media after posting the official recipe for its “Katsu Curry.” An eight-minute and 51-second video on Instagram shows users how to make the high-demand dish at home with a full breakdown for the sauce, fried chicken, rice and vegetables.
Similarly, McDonald’s UK shared details on how customers can make a Sausage & Egg McMuffin at home during self-isolation earlier this week.
“Craving a McMuffin? We've got you,” the company wrote in a tweet, which included a detailed graphic on how to make the breakfast item.
The straightforward recipe advises cooks to toast their English muffin until it is golden brown while seasoning the sausage patty with salt before grilling for six to seven minutes on each side. If you have a metal ring for making perfectly shaped eggs, McDonald’s UK says placing it in an oiled frying pan with water at the base will help to make restaurant-quality eggs.
The pan’s water should reach boiling before you crack your eggs into the ring and cook for two to three minutes while the pan’s cover is on. When all is done cooking, you can assemble your Sausage and Egg McMuffin with the patty, eggs and a slice of American cheese.