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More than 100 million viewers have tuned in to watch the Super Bowl in each of the last nine years. The massive platform allows companies such as Visa or the producer of Bud Light to promote their latest products or services to a global base of potential customers.
Access to that many viewers doesn’t come cheap. CBS, the network hosting this year’s game, is said to be seeking between $5.1 million and $5.3 million per 30-second advertising slot, Variety reported earlier this month.
Advertising efforts for this year's game have already generated some controversy. CBS reportedly rejected an ad from cannabis firm Acreage Holdings calling for the legalization of medical marijuana.
A rolling list of Super Bowl commercials from prominent brands can be viewed below.