Starbucks giving away $1.6M in prizes, coffee for life in holiday contest

By Food and BeverageFOXBusiness

Starbucks unveils new holiday cup designs

FBN's Cheryl Casone and Lauren Simonetti on Starbucks' latest holiday cup designs.

Starbucks will give out $1.6 million in prizes as part of its fourth annual “Starbucks for Life” holiday contest, the coffeehouse chain said Tuesday.

Continue Reading Below

Members of the chain’s loyalty program, Starbucks Rewards, can enter the contest by using their accounts to make a “qualifying purchase” of a Starbucks menu item. Each purchase earns either a game piece that applies to the contest or an instant prize.

Five customers will earn the grand prize of “Starbucks for life,” or a daily credit for one food or drink item for 30 years. The grand prize alone has a retail value of $56,575. Other customers will win free Starbucks for a year, 6 months, or 3 months, among other prizes.

The main contest runs from Nov. 27 to Dec. 31. A smaller version of the contest, 30 Days of Starbucks, is available to customers who aren’t members of the Starbucks Rewards program.

Aside from the giveaways, Starbucks also unveiled a holiday-themed addition to its menu, the Juniper Latte, which joins other festive offerings such as the Chestnut Praline Latte and the Gingerbread Latte.

More on this:

Starbucks disclosed last June that its loyalty program had 15 million active members, up 13 percent compared to the previous year.

Financial rewards, along with more creative specialty drinks, are a sign of what is becoming a more competitive push as Starbucks and Dunkin Donuts compete to win and retain more coffee customers.

What do you think?

Click the button below to comment on this article.