Nike to fix NBA jerseys amid ripping incidents
NBA jersey sponsor Nike (NYSE:NKE) says it is working on a solution after a number of its new uniforms ripped during games.
Stars like the Cleveland Cavaliersâ€™ LeBron James and the Philadelphia 76ersâ€™ Ben Simmons have seen their Nike-manufactured jerseys tear in half during play this season. The incidents quickly went viral on social media platforms like Twitter (NYSE:TWTR) and Instagram.
â€œDuring game play we have seen a small number of athletes experience significant jersey tears. We are very concerned to see any game day tear and are working quickly to implement a solve that involves standardizing the embellishment process and enhancing the seam strength of game day jerseys,â€ Nike said in a statement.
ESPNâ€™s Darren Rovell was first to report Nikeâ€™s statement. The jersey tears are occurring during the first season of Nikeâ€™s eight-year agreement as the NBAâ€™s official uniform manufacturer. The Oregon-based sports apparel giant developed four jersey models per NBA franchise as part of the deal, which is reportedly worth $1 billion.
Nike says its NBA uniforms are â€œlighter and deliver great mobility and sweat-wicking characteristics.â€ The company added that player responses to the uniforms have been â€œoverwhelmingly positiveâ€ despite the tearing incidents.
Itâ€™s unclear if Nike will recall existing NBA jerseys as a result of the defect.