Guess faces calls to remove Marciano brothers from board

Activist investor argues sexual-misconduct allegations threaten turnaround efforts

An activist investor is calling for the co-founders of Guess Inc. to be removed from the clothing maker’s board, arguing that sexual-misconduct allegations against one of the men threaten its turnaround efforts.

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Legion Partners Asset Management LLC has a roughly 2.5% stake in Guess and has been urging it to remove Paul Marciano and his brother, Maurice Marciano, according to a person familiar with the matter and a letter sent to the company’s board Monday that was viewed by The Wall Street Journal.

Paul Marciano, who the activist also wants removed from his position as chief creative officer, has been publicly accused of sexual misconduct by multiple women in recent years. Legion argues that Maurice Marciano is also to blame for turning a blind eye to his brother’s behavior.


Guess said Legion Partners has "resurfaced information related to one of the company’s co-founders, the details of which come from public information, including the company’s own disclosure on these matters." It added, speaking also on behalf of the brothers: "We have strongly refuted these allegations fully in the past and are contesting them vigorously."

In the letter, Legion applauds recent steps taken by Guess Chief Executive Carlos Alberini including cost cuts and improvements to its supply chain. It goes on to note that it doesn’t believe the company can reach its potential with the "legal, reputational and moral risk" posed by the Marciano brothers’ continued involvement.

Fashion designer and co-founder of Guess? Inc. Paul Marciano speaks at GUESS Celebrates 35 Years with Opening of Exhibition at the FIDM Museum & Galleries at FIDM Museum & Galleries on the Park. An activist investor is calling for the co-fou

Guess said in its statement that it has also made improvements in the styling and quality of its products with a focus on sustainability, and improved the look of its stores, website and marketing. It said the company is successfully executing its turnaround under the direction of the board and management team and will continue to engage with Legion.

Legion in the letter writes that Paul Marciano has been publicly accused of sexual misconduct by at least 11 women, including four in the past year. It details some of the claims, including those of a former model who accused him of rape in a lawsuit filed in January 2021.

In early 2018, model and actress Kate Upton, who had modeled for the Guess brand, publicly accused Paul Marciano of sexually and emotionally harassing women, including herself. At the time, Marciano denied the allegations.

Later that year, Paul Marciano resigned as executive chairman and agreed to leave the company in 2019 after an internal investigation determined he exercised "poor judgment" in some situations involving models and photographers. At that time, the company said in a filing it and Marciano, who didn’t admit wrongdoing, had reached settlements with five people totaling $500,000.


But when it tapped Alberini as CEO in 2019, Guess said Paul Marciano would remain chief creative officer at the request of the board, which was then chaired by Maurice Marciano.

Legion also noted in the letter that the insurance carrier that underwrites Guess and Paul Marciano sued a little over a month ago to absolve itself of any responsibility for covering claims related to Paul Marciano’s alleged "pattern" of "wrongful acts."

Guess, established by the brothers in 1981, is credited with helping redefine denim, though it has struggled to find its place in recent years as consumer tastes and shopping habits shift. The company’s shares are roughly where they were 16 years ago. Los Angeles-based Guess has a market value of around $1.4 billion.


Legion, also based in Los Angeles, has roughly $500 million under management. It has teamed up with other activists on campaigns at Bed Bath & Beyond Inc. and Kohl’s Corp. in the past few years.