Bud Light falls further, Modelo extends lead as best-selling US beer
Modelo Especial and Bud Light continue to trend in opposite directions
Bud Light needs new leadership, former Anheuser-Busch exec Anson Frericks says
Former Anheuser-Busch president of operations Anson Frericks discusses the fallout from Bud Light’s controversial campaign with transgender influencer Dylan Mulvaney.
Bud Light's chances of regaining its title as the top-selling beer in the U.S. continue to fall as the troubled Anheuser-Busch InBev brand's sales tumble while newly crowned leader Modelo Especial is still surging.
The two brands have been on opposite trajectories for months after Bud Light's controversial partnership with transgender activist Dylan Mulvaney led to a boycott of the brand and its parent company, resulting in double-digit declines in sales.
Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami, Florida. The beleaguered brand's sales continue to suffer amid a boycott of the brand and its parent company. (Joe Raedle / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BUD | ANHEUSER-BUSCH INBEV | 60.01 | +0.07 | +0.12% |
Anheuser-Busch InBev
The latest NielsenIQ data provided to FOX Business by Bump Williams Consulting shows Bud Light sales in off-premise locations such as grocery stores and gas stations were down 15.9% on a dollar basis and down 20.1% on a volume basis year to date as of Aug. 19.
Modelo, brewed by Constellation Brands, was up 10.3% in sales and 9.6% in volume. As of the latest data, Modelo holds an 8.4% share of total beer sales in the U.S. so far in 2023, while Bud Light is at 8.2%.
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Bump Williams' analysis said Modelo toppled Bud Light as the best-selling beer in large part thanks to sales in convenience stores, and noted that "the slides continue as Modelo continues to pad its lead across all off-premise outlets combined."
Modelo Especial, owned by Constellation Brands, is now the best-selling brand in the U.S. after surpassing Bud Light for the year and ending the Anheuser-Busch brand's 22-year reign. (Gabby Jones/Bloomberg via Getty Images / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| STZ | CONSTELLATION BRANDS INC. | 260.04 | -1.67 | -0.64% |
Constellation Brands Inc.
Total beer sales in the U.S. were up 2.2% in dollar sales for the week ending Aug. 19, but three brands saw double-digit increases in both sales and volume: Miller Lite was up 18.5% in sales and 12.3% in volume, Coors Light was up 21.6% in sales and 15.7% in volume, and Yuengling Lager was up 19.7% in sales and 15.6% in volume.
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Bud Light sales for the single week were down 26.8% on a dollar basis and 30.3% by volume, while fellow Anheuser-Busch brand Budweiser suffered – to a lesser degree – with dollar sales down 10.5% and volume sales down 14.4%.
A beer vendor holds Coors Light and Miller Lite cans during a game between the Toronto Blue Jays and Milwaukee Brewers at American Family Field on June 24, 2022, in Milwaukee, Wisconsin. Bud Light's woes are benefiting other beer brands in the U.S. (Patrick McDermott/Getty Images / Getty Images)
The backlash against Bud Light and Anheuser-Busch InBev started in early April, not long after the company created and sent custom beer cans to Mulvaney to mark "365 days of girlhood." That move and comments from Bud Light's marketing vice president at the time sparked calls for beer drinkers to shun the brand, and sales have taken a clear hit.
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Anheuser-Busch InBev reported earlier this month a steep drop in profits as a result of the boycott. The company announced that its U.S. revenue dropped 10.5% in the second quarter, while its earnings before taxes, interest and depreciation fell 28.2%.