|BBBY||BED BATH & BEYOND, INC.||20.90||-1.39||-6.24%|
|KR||THE KROGER CO.||43.14||+0.60||+1.41%|
The nationwide grocer said in a press release that it would be teaming up with Bed Bath & Beyond to expand its home, wellness, and baby products both in Kroger stores and online at Kroger.com.
"Many of life's special moments revolve around a meal," Kroger senior vice president and chief merchant and marketing officer Stuart Aitken said in a statement announcing the partnership. "This collaboration will bring Bed Bath & Beyond as well as buybuy Baby products to our e-commerce and in-store experiences, expanding the ways we can help celebrate those first homes, moves to college, growing families and more. Now, when visiting a family member's new home, loved ones can surprise them with a meal and a new set of dishes to serve it on in one convenient shopping experience."
"Our collaboration with an exceptional retailer like Kroger underscores Bed Bath & Beyond's authority in the home and baby categories," said Mark Tritton, Bed Bath & Beyond's President and CEO. "Today's announcement is a key milestone, bringing Bed Bath & Beyond and buybuy Baby products to reach more customers than ever before. Our product assortment combined with Kroger's customer base will present extensive opportunities for current and future customers."