Bed Bath & Beyond stock soars on news of collaboration with Kroger

Bed Bath & Beyond stock is off 6% this year trailing the S&P's 23% gain

Bed Bath & Beyond shares are set to jump on Wednesday over 50% following the news that the housewares box store would be teaming up with supermarket giant Kroger in a collaboration.

Ticker Security Last Change Change %
BBBY BED BATH & BEYOND, INC. 20.90 -1.39 -6.24%
Bed Bath Beyond

NEW YORK, NEW YORK - OCTOBER 01: People walk past a Bed Bath & Beyond store on October 01, 2021 in the Tribeca neighborhood in New York City. (Photo by Michael M. Santiago/Getty Images) (Michael M. Santiago/Getty Images / Getty Images)

Ticker Security Last Change Change %
KR THE KROGER CO. 43.14 +0.60 +1.41%

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The nationwide grocer said in a press release that it would be teaming up with Bed Bath & Beyond to expand its home, wellness, and baby products both in Kroger stores and online at Kroger.com.

Kroger

An employee pushes shopping carts towards a Kroger Co. store in Peoria, Illinois, U.S., on Tuesday, June 16, 2015. Kroger Co. is expected to release quarterly earnings on June 18. Photographer: Daniel Acker/Bloomberg via Getty Images (Daniel Acker/Bloomberg via Getty Images / Getty Images)

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"Many of life's special moments revolve around a meal," Kroger senior vice president and chief merchant and marketing officer Stuart Aitken said in a statement announcing the partnership. "This collaboration will bring Bed Bath & Beyond as well as buybuy Baby products to our e-commerce and in-store experiences, expanding the ways we can help celebrate those first homes, moves to college, growing families and more. Now, when visiting a family member's new home, loved ones can surprise them with a meal and a new set of dishes to serve it on in one convenient shopping experience." 

Bed Bath Beyond

Fort Collins, CO, USA - September 16, 2014: Bed Bath & Beyond Inc. (also B3) is a chain of domestic merchandise retail stores in the US, Canada and Mexico. The stores sell goods primarily for the bedroom and bathroom, as well as kitchen and d (iStock)

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"Our collaboration with an exceptional retailer like Kroger underscores Bed Bath & Beyond's authority in the home and baby categories," said Mark Tritton, Bed Bath & Beyond's President and CEO. "Today's announcement is a key milestone, bringing Bed Bath & Beyond and buybuy Baby products to reach more customers than ever before. Our product assortment combined with Kroger's customer base will present extensive opportunities for current and future customers."