Oprah Winfrey's new cable-television network will face a stiff challenge when it launches Saturday -- meeting high expectations, The Wall Street Journal reported Monday.
After nearly three years of planning and delays, and start-up costs in excess of $107 million, OWN: The Oprah Winfrey Network is set to air at noon Saturday, replacing cable channel Discovery Health, which is available in about 80 million homes.
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The network said it expects by the end of its first year on the air to double its predecessor's target audience in prime-time.
OWN -- a 50-50 venture between Winfrey and Discovery Communications Inc. -- is pumping out at least 22 original series next year to hit that goal. The programs range from prime-time talk specials, such as "Ask Oprah's All Stars," which first airs Sunday, to series following celebrities, including mother-daughter country duo Naomi and Wynonna Judd.