Walmart developing Amazon Prime competitor, Walmart+

Membership-based Walmart+ could offer similar features to Amazon Prime

Retailer Walmart wants to go head to head with Amazon.

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The chain, which brought in $514 billion in revenue in 2019, is reportedly working on a paid membership model called Walmart+ that would directly compete with Amazon Prime.

TickerSecurityLastChangeChange %
WMTWALMART INC.151.83+0.47+0.31%

The offering would include certain Amazon-like perks, according to Vox, which first reported on the project, but the platform would also offer exclusive options, like text-to-order.

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Walmart declined to comment on the matter but could begin testing its membership model as soon as March, per the report.

TickerSecurityLastChangeChange %
AMZNAMAZON.COM INC.3,185.07+67.01+2.15%

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No pricing for Walmart+ has been revealed by the company but it currently offers a $98 annual option for customers to get unlimited same-day grocery delivery. Amazon Prime members pay $119 a year for things like unlimited one-day shipping, TV shows and movies.

Walmart’s stock is up 13 percent on the year. Amazon is up 17 percent.

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