Who is Tracy Romulus, Kim Kardashian's chief marketing officer?

Romulus and Kardashian have shared a personal friendship for 15 years

Tracy Romulus, one of Kim Kardashian's closest confidants, is also her right-hand when it comes to marketing.

Romulus, 42, has been working alongside Kardashian, 41, since the beginning in 2017, as the reality TV star launched all three of her businesses under the KKW Brands umbrella. Romulus' music-producing husband Ray Romulus, 39, has also worked with Kanye West, 44, on recent music.

However, West seemingly has issues with Romulus. In a social media post shared Friday, the rapper accused the PR guru of "manipulating" Kardashian. 

Even before Friday's post, West has publicly shared his dislike for Romulus. While opening up about Kardashian's appearance on "Saturday Night Live," West seemingly threw shade at Romulus.

Tracy Romulus

Tracy Romulus, first from right, is the chief marketing officer of KKW Brands. The brand umbrella encompasses all of Kim Kardashian's businesses, including KKW Beauty, KKW Fragrance and SKIMS. (Getty Images)


"And then they have people all around in my wife's ear, you know what I'm saying? It's the publicist that's next to her – I don't f--k with her," the rapper said during an episode of "Drink Champs" podcast.

So, who is Tracy Romulus exactly?

Tracy Romulus the marketing of KKW Brands

Romulus began working with Kardashian when the reality TV star launched KKW Beauty in 2017. 

"What makes work so incredibly fulfilling for me is that I get to work alongside such brilliant, inspiring, creative women — like Kim and Kris Jenner — and the most talented, hardest working team in the world," Romulus told People magazine about her job with Kardashian.

"I feel incredibly blessed."

Tracy Romulus

Romulus, second from left, and Kardashian also share a personal friendship. The two have been friends for 15 years, according to the "Keeping up with the Kardashians" star. (Denise Truscello/WireImage / Getty Images)


Tracy and Kim Kardashian have been friends for 15 years

Romulus and Kardashian's friendship didn't start in 2017 when the PR guru began working for the "Keeping up with the Kardashians" star. Their relationship dates back 15 years, according to Kardashian.

Kardashian recently honored her longstanding friendship with Romulus in a post shared on Twitter.

"We met 15 years ago and instantly became besties!" Kardashian wrote alongside photos of the two. "We had three of our kids at the same time who are all besties and have bonded over our work ethic and goals. You are one of the hardest working people I know."

Kardashian also shared photos of the two to celebrate Romulus' birthday in December.

"You always have the best tea, solutions for every situation and will beat someone’s a-- if it came down to it!" Kardashian wrote. "You are the most loyal and biggest cheerleader and the glue to our girls chat!"

Tracy is married to music producer Ray Romulus

Romulus married Ray Romulus in 2014. The couple shares three children together — Ryan, Remi and Raf.

Ray is known for his work with Justin Bieber, Danity Kane, Kanye West, Mariah Carey and more artists.

Tracy got her start working with publicist Kelly Cutrone

Romulus first started in the public relations industry at the age of 20. She worked as an assistant to publicist Kelly Cutrone. At the time, Romulus helped Cutrone open up an office in New York City called People's Revolution.

"Working for Kelly was an incredible learning experience," Romulus told People magazine. "It was a tough love kind of boot camp. Kelly literally threw me to the sharks and told me to figure it out, and I did. I made a ton of mistakes along the way and probably cried a lot, but everything I learned during those two years of working for her had the most impact on me."

Romulus also worked for Ronn Torossian and his company 5WPR in 2001.


Tracy launched her own boutique firm in 2006, Industry Public Relations

In 2006, Romulus launched her boutique PR firm, Industry Public Relations. The PR guru worked for herself for 10 years and closed up shop roughly a year after she gave birth to her second daughter.