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The company is selling bottles of Smirnoff Ice Original that come shipped in a fake-out box from the non-existent brand Cremsiffino — an anagram for Smirnoff Ice — that are designed to look like they hold “boring” gifts like wooden clothes hangers, an ironing board or a hand mixer rather than a flavored malt beverage.
“Icing” is the decade-old drinking game in which someone sneakily presents a Smirnoff Ice to another person, who is then required to kneel and chug the alcoholic beverage.
Smirnoff brand director Krista Kiisk said in a news release that Smirnoff Ice “has a history of being unconventional and adding fun to any occasion.”
“With the Cremsiffino boxes, we’ve turned what can be a boring gifting moment into delicious, unforgettable fun, and the gift giver into the party legend,” Kiisk said.
The gifts cost $20 each on Giftagram, or $10 for the box alone. Of course, anyone buying the beverage must be 21 or older.