Peloton is voluntarily recalling both of its treadmills after the U.S. Consumer Product Safety Commission urged against using the company's Tread+ machine following reports of a child's death and dozens of injuries.
"The decision to recall both products was the right thing to do for Peloton’s Members and their families," Peloton CEO John Foley said in a statement.
Peloton's shares dropped more than 12% in midday trading.
The recalls of around 125,000 units cover the $4,295 Tread+ and the $2,495 Tread treadmills.
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The CPSC urged consumers who have purchased either treadmill to immediately stop using it and contact Peloton for a full refund. The recall warns that adults, children, pets and objects are at risk of being pulled underneath the back of the treadmill "posing a risk of injury or death."
"I want to be clear, Peloton made a mistake in our initial response to the Consumer Product Safety Commission’s request that we recall the Tread+," Foley said. "We should have engaged more productively with them from the outset. For that, I apologize."
The recall comes after weeks of back and forth with the CPSC. Peloton initially pushed back after the consumer watchdog agency urged it to recall the Tread+ product over safety concerns. The CPSC in April issued an alert about its Tread+ exercise machine after more than 70 incidents were reported, including the death of one child, following an accident with the treadmill, Peloton said last month.
A disturbing video was released by officials of an incident in Virginia that showed a child playing near the Tread+ machine and getting caught under it. The child survived, however, no additional details were revealed regarding injuries. Peloton maintained at the time its Tread+ product was safe to use as long as all warnings and safety instructions were followed.
Consumer Reports, in response to the CPSC’s safety warning, pulled its recommendation for the Tread+.