Boxing legend Oscar De La Hoya teamed up with actor and childhood friend, Mario Lopez, who is best-known for playing A.C. Slater on the popular television series “Saved by the Bell,” to produce Casa Mexico Tequila.
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“You take a look at other brands, and so Mario and I thought well look we're both Mexican-American — I was born here proudly, obviously,” he told FOX Business’ Maria Bartiromo. “But with Mexican roots and tequila’s Mexican, it's made in Mexico … So why not get into it? Why not … carry on that tradition?”
De La Hoya, an eight-time world champion and entrepreneur, believes that there is big a demand story behind tequila, especially since other major owners, specifically Patron Tequila co-founder John Paul DeJoria and George Clooney’s Casamigo’s produced such big paychecks.
Last year, DeJoria sold his 70 percent stake in the tequila business to Bacardi Limited for $5.1 billion, and Diageo PLC agreed to buy Clooney’s high-end tequila brand in 2017 in a deal valued at $1 billion.