Well, if it works for coffee, why not chicken?
Taking note of the wildly popular success of the Starbucks holiday coffee cups, KFC is decking the halls and designing limited-edition holiday buckets, featuring artwork by award-winning children's book author and illustrator Nicholas John Frith.
While KFC has offered special holiday-themed containers around the world since the 1970s, this marks the first time the U.S. has had an original illustration for its buckets. Their buckets also double as a contest. Customers can enter for a chance to win a unique KFC gift pictured in the holiday bucket illustration such as a Colonel Sanders nutcracker or a tree topper featuring the iconic character. To win, consumers must snap a photo of their favorite item and post it to Instagram with the hashtags #SecretSanders and #Entry. The contest closes on Dec. 22 at 11:59 p.m. ET.
KFC is a subsidiary of Yum! Brands with some 23,000 restaurants in more than 140 countries. The fast-food chain finds itself these days in a “chicken war” with Chick-fil-A and Popeyes winning over consumers. To that end, KFC has been pumping up its marketing and new menu offerings.
In August, it got into the plant-based food game. In September, out came the chicken and donut sandwich. Then, just in time for football season, it introduced new Kentucky Fried Wings in October and for a limited time offered free delivery. Two weeks ago, it began offering a new take on classic chicken and waffles with Nashville Hot Chicken & Waffles.
In the U.S., which makes up about 17 percent of KFC’s revenue, same-store sales declined by 1 percent in Yum’s most recent earnings release. Last week, Yum said it would repurchase up to $2 billion in shares of common stock.