Kanye West files trademark application for physical 'YZYSPLY' retail stores
Yeezy currently has partnerships with Adidas, Gap
Kanye West's Yeezy appears to be looking to expand its retail footprint.
According to a June 29 application filed with the U.S. Patent and Trademark Office, West and his legal team are looking to trademark "YZYSPLY" to use for retail stores, retail store services, online ordering services and online retail store services.
A separate filing notes that YZYSPLY plans to offer t-shirts, dress shirts, sweatshirts, dresses, jeans, beachwear, infantwear, footwear and more.
Kanye West attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Rich Fury/VF20/Getty Images for Vanity Fair / Getty Images)
The filings were first reported by TMZ. Representatives for Yeezy did not immediately return FOX Business' request for comment.
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Yeezy currently has partnerships with Gap and Adidas.
In June 2021, preorders opened for Yeezy Gap's first offering, a $200 unisex blue puffer jacket, which sold out immediately. In addition, Yeezy Gap released a new collection with Balenciaga on May 27, which includes tees, hoodies, jogging pants, outerwear and caps.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| GPS | GAP INC. | 21.03 | -0.17 | -0.80% |
| ADDYY | ADIDAS AG | 119.97 | +0.24 | +0.20% |
Yeezy has been valued at $3.2 billion to $4.7 billion by UBS, according to Bloomberg.
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The latest trademark application comes after West's Yeezus brand filed 17 applications with the USPTO for various goods and services, including cosmetics, household items, toys, games and sporting equipment, blockchain-based currencies and NFTs, physical and online retail stores, campaign buttons, clothing and bags and amusement parks.
As of the time of publication, West is worth approximately $2 billion, per real-time tracking by Forbes.