Harry Potter comes to Build-A-Bear Workshop the same week of Q2 earnings call

Build-a-Bear’s Harry Potter collection is on the way in case you can’t decide between bears and magic

Baby Yoda can move on over, because Build-A-Bear Workshop has made space for another multibillion dollar franchise — Harry Potter.

Continue Reading Below

The magical collaboration between the customizable teddy bear chain and Warner Bros. Consumer Products is set to launch “exclusively online” starting on Sept. 2, according to a Thursday press release. The company will release the lineup in stores at a later date in the fall.

CORONAVIRUS NOT IMPACTING BABY YODA, BUILD-A-BEAR CEO SAYS

The themed bears feature a Harry Potter logo and Hogwarts crest on their feet, and golden Build-A-Bear paw prints embroidered onto their hands.

Customers can also choose which robes they want to dress their furry friend in, which include teddy bear-sized replicas from the four Hogwarts houses: Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Matching scarves, pants, skirts, sweaters, ties and wands are optional as well.

"We are thrilled to be bringing the magic of the Wizarding World to Build-A-Bear Workshop," said Jennifer Kretchmar, Build-A-Bear’s chief digital & merchandising officer, in a statement. "Harry Potter fans are sure to be spell-bound by the Harry Potter bear, house robes and Hogwarts uniforms, and bear-sized wands – and more magical clothing and accessories to come. This enchanting collection is perfect for all ages!"

CORONAVIRUS TEDDY BEAR SCAVENGER HUNT UNITES COMMUNITIES

A price point hasn’t been revealed at this time, but Build-A-Bear is currently accepting newsletter sign-ups to deliver further details. However, the Baby Yoda (AKA “The Child”) dolls which were launched in the spring range between $44 and $59, according to Build-A-Bear’s website.

The mysterious green alien became a fan favorite after Disney+ released its Star Wars series “The Mandalorian” in November 2019. Build-A-Bear’s respective plush toy sold out online in only two hours, according to the St. Louis Post-Dispatch.

READ MORE ON FOX BUSINESS BY CLICKING HERE

TickerSecurityLastChangeChange %
BBWBUILD A BEAR WORKSHOP INC3.26+0.03+0.93%

Build-A-Bear Workshop’s posted total revenue in the fiscal year of 2019 was $338.5 million. The company’s first-quarter earnings for 2020 were significantly lower than the same period last year due to the coronavirus pandemic halting store operations.

“Total revenues of $46.6 million in fiscal 2020 compared to $84.4 million in the fiscal 2019 first quarter,” Build-A-Bear’s first-quarter results state.

CLICK HERE TO READ MORE ON FOX BUSINESS

The company’s second-quarter earnings call is set for Sept. 1.