GM presents electric, autonomous flying vehicle future at CES and its stock takes off to record high
Automaker plans massive transformation by 2025
General Motors stock closed at an all-time high on Tuesday following a virtual presentation during CES that laid out an extensive look at its electric, autonomous future and even included a flying car.
The presentation, hosted by CEO Mary Barra, comes after the automaker revealed a new logo and brand identity meant to evoke a new era for the company.
Barra said GM was at an inflection point and reiterated its commitment to eventually becoming an all-electric automaker and introducing 30 battery-powered models globally by 2025, many of which were teased and previewed during the event.
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Key to the transformation is the automaker’s Ultium battery technology, which GM Lab Group Manager Mei Cai said will soon have 60% more energy capacity and cost 60% less than the packs in the current Chevrolet Bolt.
Among the vehicles from Chevrolet are a pickup, compact crossover and high-performance model, while three battery-powered Buicks are planned along with several Cadillacs and the GMC HUMMER EV pickup and SUV.
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GM is also adding its hands-free Super Cruise driver aid to 22 vehicles by 2023, including the Chevrolet Bolt EUV crossover that goes on sale this year. The system allows for hands-off operation with human supervision under certain circumstances. GM's Cruise division also reported continued progress in the deployment of its fully-autonomous test vehicles on the streets of San Francisco.
In addition to outlining the transition of its existing core brands, GM announced the creation of a new commercial division called BrightDrop that will sell an electric van called the EV600, the EP1 electrically-assisted pallet and a fleet management system to go with them.
Simcoe also unveiled a pie-in-the-sky concept for a Cadillac autonomous flying drone that could be deployed in an urban taxi service and a self-driving Cadillac luxury van as part of a so-called Halo Portfolio showcasing future ideas.