Ford pledges $3.5 million to military charities this holiday season

The automaker will add $100 for every social media post honoring the military

Ford will donate up to $3.5 million to military charities through a new effort by its Proud to Honor program that runs through the end of the year.

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Ford and its dealers will add $100 to the total for every social media post that salutes a member of the U.S. Military that includes the #proudtohonor tag.

Proceeds from the program will be shared among the Blue Star Families, Guitars for Vets, DAV, Workshops for Warriors, Oscar Mike, Bunker Labs and the Boulder Crest Foundation.

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“We are humbled by the sacrifices made by our military service members and their families,” Ford’s top marketing V.P. Mark LeNeve said in a release on the program. “Our Ford dealers are woven into the fabric of their communities and I’m proud of the support they provide to make a difference in the lives of our vets.”

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In September, Ford started selling a line of Proud to Honor merchandise with 100 percent of the profits earned through December earmarked for charity and teamed up with country singer Luke Combs to donate $25,000 worth of guitars to Guitars for Vets.

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