Safe-to-eat cookie dough company rises from childhood 'no-no'

Hasn't everyone been warned about the risks of eating raw cookie dough but maybe indulged anyway?

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As a child, Kristen Tomlan had a passion for baking and was "obsessed" with making cookies, but half the time, she said they never made it into the oven.

Her cravings, years later, turned into a million-dollar cookie-dough company. DŌ Cookie Dough Confections was the first to take the irresistible habit of eating the raw dough and mold it into a booming business.

“Cookie dough that you make at home could be harmful and can contain bacteria,” DŌ cookie dough creations CEO and founder Kristen Tomlan said on FOX Business’ “Varney & Co.” “But the cookie dough that we serve is totally safe to eat.”

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DŌ cookie dough is edible, bakeable and can be shipped nationwide. Their two New York City locations are so popular, customers wait in long lines just for a scoop of the treat.

“[People] are lining up to eat cookie dough just how they crave it.” 

- Kristen Tomlan, DŌ cookie dough creations CEO and founder

“So in the store, it's kind of set up like an ice cream experience,” Tomlan said. “You can get a scoop of it – one scoop, two scoops. Mix it with ice cream. Get it in a milkshake. It's up to you how you want to eat it.”

Their regular, shipping-sized cup of cookie dough retails at $9 and makes about 12 cookies,' she said and will stay fresh in the refrigerator for three weeks or the freezer for three months.

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Although Tomlan remained tight-lipped on exactly how much her business rakes in, she said DŌ’s total profits for the past year have been “close to $5 million.”