Disney sues Florida online retailer selling knock-off Mickey ears

Disney sent multiple cease-and-desist letters to The Secret Disney Group before filing lawsuit

Disney Enterprises, Inc., is suing a Florida-based online retailer accused of selling counterfeit Disney merchandise after multiple cease-and-desist requests were ignored, according to court documents.

The House of Mouse filed its lawsuit Thursday, accusing The Secret Disney Group and Popsella Marketplace – owned by defendants Christopher Martin and Hannah Martin – of selling knock-off goods based on Disney properties.

The merchandise includes face masks, magnets, hair accessories, mouse ear headware, stickers, decals, keychains, hat, fanny packs and buttons, according to Disney's complaint. 

These counterfeit goods were sold at secretdisneygroup.com, sparklingdreamers.com, sparklingmembers.com and popsella.com, the lawsuit states. 

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Examples of alleged counterfeit goods sold by the Secret Disney Group compared to Disney properties

Pictured right are examples of alleged counterfeit goods sold by Christopher and Hannah Martin listed in the lawsuit, with corresponding Disney properties on the left.  (Fox News / Fox News)

Examples of alleged counterfeit goods sold by the Secret Disney Group compared to Disney properties

The Secret Disney Group is also accused of selling the fake merchandise on online platforms including Facebook, Instagram, TikTok, Etsy, eBay and Amazon.  (Fox News / Fox News)

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The Secret Disney Group is also accused of selling the fake merchandise on online platforms including Facebook, Instagram, TikTok, Etsy, eBay and Amazon, where legitimate Disney products and designs are also sold. 

The lawsuit further claims that the Secret Disney Group used Disney's trademarked Mickey Mouse and castle designs to confuse customers and give the false impression that these products were sold with authorization from Disney.

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Disney said that Martin was sent multiple cease-and-desist letters in December 2021, but those requests were ignored, and the Secret Disney Group continued to sell knock-off merchandise under different names, including "Sparkling Dreamers" and "Sparkling Members." 

The lawsuit seeks to stop Martin from using Disney's trademarked and copyrighted properties.