A resurfaced exchange between the co-founder of Costco and the warehouse club’s current CEO has sent social media users into hysterics over an iconic offering – the $1.50 hot dog and soda special.
According to the article, current Costco president and CEO W. Craig Jelinek once grumbled that the superstore was losing money with their quarter-pound hot dog and 20 oz. soda special. As serious shoppers know, Costco hasn't raised the price of the legendary combo since it first hit menus in 1984.
|COST||COSTCO WHOLESALE CORP.||363.21||+1.99||+0.55%|
In reply, Costco co-founder and former CEO Jim Sinegal made his opinion terrifyingly clear.
"If you raise [the price of] the effing hot dog, I will kill you," Sinegal told his successor, per the outlet. "Figure it out."
Jelinek obliged, and the Costco connoisseur’s conviction was apparently right on the money. The Puget Sound Business Journal reports that superstore sold about 151 million hotdog combos in 2019, to the tune of roughly $226.5 million.