A manhunt is underway for a suspect police say is wanted in connection to the "senseless" killing outside of a Popeyes restaurant in Maryland Monday night.
Less than 24 hours after the crime was committed, the Prince George's County Police Department is now asking for the community's help in identifying the man-- pictured below-- who is wanted by officers for questioning.
During a press conference on Tuesday afternoon, officers said they have one very important question: "How does a confrontation lead to a homicide in 15 seconds."
Following the tragedy, the director of media relations for the Prince George's County Police Department, Jennifer Donelan, said consumers should "take a hard look at where we are as human beings" referring to pop culture hype. Popeye's, in a statement to FOX Business, said there was "no reason" for the man to die.
The incident erupted after one man accused the other of cutting in front of him at an Oxon Hill Popeyes, according to Donelan. Their fight then spilled outside, where one of the men stabbed the other.
Police said the 28-year-old victim, who has yet to be identified, died less than an hour later at a hospital.
"As human beings, we cannot let things erupt to this level of anger to where a person's life is taken," Donelan told FOX Business. "At the end of the day this should never have happened."
Popeyes, whose parent company is Restaurant Brands International, resumed selling its chicken sandwich on Sunday after it sold out in two weeks in August. Its social media marketing campaign stoked frenzied demand by taking social media jabs at competitor Chick-fil-A, which likewise responded.
"We do not yet know whether this was the result of a dispute over one of our products or something unrelated, but there is no reason for someone to lose their life on a Monday night in a parking lot," a Popeyes spokesperson told FOX Business. "Our thoughts are with the victim's family and friends and we are fully cooperating with local authorities."
Chick-fil-A has not immediately responded to FOX Business' request for comment.
Fights over the sandwiches were reported in several cities according to TMZ.
Meanwhile, Popeyes says the safety of its guests and team is "always a priority."
“Across the system, franchisees have worked to follow protocols and increase staffing to be ready to serve guests quickly and safely, " the spokesperson said. "Most Popeyes restaurants are franchised and additional onsite security matters are handled by the franchisees.”
In New York, lines are so long, chicken lovers can now pay professionals to wait in line for them.
The Associated Press contributed to this report.