Caesars Entertainment rebrands Bally's as Horseshoe Las Vegas

The casino's transformation is set to begin this spring

Caesars Entertainment, Inc. is bringing the iconic Horseshoe casino brand back to the city where it began, announcing plans Tuesday to transform Bally's on the Las Vegas strip into Horseshoe Las Vegas along with a multi-million-dollar renovation of the property.

Bally's

The marquee at Bally's Las Vegas on August 21, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images) (Photo by Ethan Miller/Getty Images / Getty Images)

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The original Horseshoe was started by Benny Binion on Las Vegas' Fremont Street in 1951, and Caesars now owns Horseshoe casinos in several states including Iowa, Indiana, Maryland, and Mississippi. The casino giant, which also owns Las Vegas' famed Caesars Palace, Flamingo, Paris, Harrah's, and others, says it's time for the Horseshoe to return home.

"Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future," said Sean McBurney, Regional President of Caesars Entertainment. "2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe."

Horseshoe

Original Horseshoe Casino (R) on Freemont Street in Las Vegas, 1962. (Photo by Erich Andres/United Images via Getty Images) (Photo by Erich Andres/United Images via Getty Images / Getty Images)

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Right around the time construction is set to begin at the Bally's location on the "50-yard line" of the strip, the new Horseshoe will welcome back an old tradition started by the legendary brand: Hosting the 53rd World Series of Poker, which is slated for May 31-July 19.

"The World Series of Poker first started at Las Vegas’ original Horseshoe in 1970, so it’s a natural tie that it's returning to the newly transformed Horseshoe Las Vegas," Jason Gregorec, SVP and general manager of Horseshoe Las Vegas, told FOX Business in a statement. "This is a significant milestone for the prestigious gaming event, as WSOP will be held on the famed Las Vegas Strip for the first time."

World Series of Poker

LAS VEGAS, NV - OCTOBER 6: Dealer counts chips during the World Series of Poker 2021 on October 6, 2021, at RIO All-Suite Hotel & Casino in Las Vegas, Nevada. (Photo by Diego Ribas/PxImages) (Photo by Diego Ribas/PxImages / Getty Images)

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Caesars said in its announcement that it expects the renovations to be completed by the end of the year and teased "new entertainment" options that will come with it, but remained mum on details, saying that they would be forthcoming.

"As we transform the center-Strip resort to Horseshoe Las Vegas, we are developing ideas for additional entertainment and hospitality offerings with established partners, as well as partners who are new to the Las Vegas market," Gregorec told FOX Business. "We look forward to sharing more details soon."