Apple (NASDAQ:AAPL) is refocusing its vision on tackling the television market, and its executives have started discussing the future of the sector with media heads, according to The Wall Street Journal.
Apple has been meeting with executives from big media companies over the last several weeks, according to the Journal, citing people close to the matter.
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In one meeting, Apple reportedly described the future of television technology as one that would respond to users’ voices and movements, as a way to pick channels or raise the volume, according to the report.
That idea seems to be just one of many for a company that has revolutionized both the music and tablet sectors. Changing the way people watch TV was a vision of Apple's former CEO Steve Jobs.
The iPod maker is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to those people.
Apple did not immediately respond to a request for comment regarding this story.
Apple has not publicly disclosed its plans for the TV market and has not reportedly given specifics at these secret meetings as to its software in development.
However, the talks still suggest Apple’s plan to enter the television market is advancing.