Macy’s (NYSE:M) is experimenting with pop-up toy shops this holiday season and said the concept could be expanded in the future.
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The department store on Wednesday said it is partnering with Toys “R” Us to offer toys in 24 of its big-market stores, including its flagship Herald Square store in Manhattan, from October through mid-January.
It’s an effort to keep customers under Macy’s roof for as long as possible as they check off their Christmas lists by providing a one-stop shopping experience.
“Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists,” Macy’s chief merchandising officer, Jeff Gennette, said in a statement.
The pop-up stores will average about 1,500 square feet and will feature some of the most popular items typically found in a traditional Toys “R” Us’ store.
Financial terms of the deal were not disclosed.