There are many different theories as to what creates more revenue for a business. Some methods are successful, and some are just a waste of time. There are, however, a few general guidelines that have proven to be effective over time.
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Keeping a positive image of your business in the minds of your customers will always help you create more revenue. This will not only make your customers want to come back to your business, but they will also provide great word-of-mouth advertising for your business, sometimes without even realizing that they are doing it. Use this list of advice to keep that positive image of your business in the minds of your customers to help your business move forward.
Provide outstanding customer service
Not a groundbreaking new piece of information, but still probably one of the most difficult to achieve and most commonly neglected aspects of good business practice. As the old adage goes, “The customer is always right.”
Keeping your cool and being patient can be extremely difficult in any customer service situation, but going the extra mile to remain pleasant and friendly will resonate with your customers like no other technique in the book.
Create a mobile app for your business
Customer mobile apps keep your brand and business at your customers’ fingertips all the time. What better way to ensure that you will keep popping up in their minds with little effort on your part?
Creating a mobile app is now simpler than ever. Using a program or company, create an experience similar to your website, or even similar to the experience they would have when they set foot inside your place of business. You can use the app to advertise, enable push notifications, and create a customer service portal.
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Use what you have around you to attract potential customers who are already in your area. Use things that are inexpensive but still effective. Such items include advertising in the local newspaper as opposed to a larger publication, or spending some time on air with your local radio station. You can also look for websites that promote a niche that is specific to your area and use it for target marketing.
Launch a blog
You already have a website, so why not add a blog to it? Blogging can help you do a number of things for free that you would have to pay a lot of money for if you used other methods. For example, you can advertise events for your business from your blog, use link-building from other sites to get more traffic to your site, post regularly to entice customers to come back to your site often, and other free forms of advertising and improving brand recognition.
Do not neglect social media
Forgetting about social media is one of the biggest and most common mistakes that businesses make today. Use you social media site to engage customers on a more personal level. Respond to all comments and messages on your social media sites as you would customer satisfaction emails or other requests in house.
Miguel Salcido is a veteran search marketing executive with a focus on SEO and link building. He has provided SEO consulting to enterprise brands such as McDonald's, State Farm, Chicago Title, Expedia, Qualcomm and others. In his 11+ years in the industry Miguel has built and led large search agencies, holding executive and VP level positions. He is currently providing SEO consulting services to select clients via his boutique SEO agency, Organic Media Group, and also blogging at professionalseoconsultant.com.