Small Business

Entrepreneurs share the incentives they use to make key hires in technological fields. 

If employers think Generation Y workers will respond to the same old tactics they used in years past, they may want to think again: Millennials aren't always the easiest to recruit.

The fantasy football draft is an entrepreneur’s dream. Who wouldn’t want to hand-select their all-star team to form an impressive roster?

Here are 10 ways to improve trust inside a company when managing employees.

Think you're doing a great job of keeping your staff happy? You might be, but there's a chance your employees aren't as thrilled as you think.

Netflix, Glassdoor, Zynga and, as of last month, Virgin Group are among the giants of the corporate world who offer their employees unlimited vacation time. For most people, this sounds like a dream come true.

As new online sales platforms and Web design tools continue to emerge, becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring business owners. While just about anyone can launch an online business, it takes a dedicated salesperson to actually succeed, and that means staying on top of current marketplace trends.

There’s no such thing as a free lunch. I mean that literally. In business, people just don’t buy food for other people for no reason.

For most people, inventing a new product is foreign territory. There are multiple steps (and costs!) involved in bringing an idea to life — like market research, product design and prototyping, patent and legal fees and marketing, just to name a few.

Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important.

Consumers in the digital age expect options when they shop, and if you're not offering those choices, your customers may pass you by for a more tech-savvy competitor.

According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of small businesses. 

"The customer is always right." Despite this universal tenet of customer service, the truth is, making customers happy is not the result of a one-size-fits-all approach.

Forget sites like Twitter, Reddit, StumbleUpon and LinkedIn. A new report reveals that Facebook and Pinterest — and maybe even Google+ — are your safest bets.

Over the last few years, every brand has had to become a content marketer. Whether it's posting regular social media updates or running a full-on blog, the digital age has brought with it a demand for consistent, high-quality online content.

LinkedIn doesn’t play when it comes to professional profile pics and neither should you. 

As a small business owner today, it’s easy to get caught up in technology that you forget your biggest advantage as a small business: you and your staff.

Big Data is everywhere. Whether it comes from the Web, business applications or deep inside machine logs, Big Data is helping all types of businesses grow as they become more strategic and profitable.

There is no better time than now to invest a few hours to de-clutter and get your office full working mode. Here are 10 tips to help you get on track.

Many entrepreneurs start businesses because they want more flexibility in their lives. Thanks to technology, it’s easier than ever to create flexibility in your business environment.