Small Business

4 Tips for Empowering Your Team

Here are some ways that you can help empower your employees and give them the tools necessary to become the successful individuals that you want them to be.

4 Ways to Create Online Video Ads That Work

Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way.

3 Secrets of Successful Facebook Ads

Facebook plays a large role in many businesses' marketing strategies, and has become a dynamic advertising platform that can produce the same types of results as search engine optimization.

4 Things Investors Really Want to Know

You may want to refocus your pitch: The product or service you're selling won't get investors interested in financing your startup. Instead, the ingredients that will really make them believe in your business are your customers, their profitable problems, a rock-solid pitch — and you.

The Truth About SBA Loans

When you’re a small business looking for funding, you’ll find one of the first places people recommend you go is the Small Business Administration. Sadly, that’s a clarification often not made. So, if you’re pursuing this as an option, it’s important you learn the truth about SBA loans.

7 Tax Apps for Small Businesses

With your smartphone or tablet, and the right apps, you can be well on your way to a stress-free tax day. Your mobile device can ease the process by managing your receipts, tracking your deductions and automating the process of filling out tax forms.

Why Your Refund Policy Matters

You’ve built a great product and created an awesome website to represent it. You even offer phenomenal support when users need help. But when a user asks for a refund, you get emotional and stop caring. Guess which part of that experience your customer is going to remember?

Three Key Hiring Lessons for Growing Startups

When we first started building our company, I was relatively new to the hiring process, and it was daunting. Here are some tips about hiring that we learned along the way.

6 Things to Consider Before Learning to Code

While traditional manufacturing jobs face constant downsizing, Silicon Valley is a boom town once again. Is it time to embrace your inner nerd and join the nearest coding class?

Problems at Work: Are They All in Your Head?

Most offices have a standard HR procedure for dealing with serious conflicts, and may even seek to change their policies if something simply "isn't working" as it stands.