NFL star teams up with Lids' World Cup campaign to give fans chance to represent home nations in style
Jameis Winston is emphasizing style and cultural identity during the World Cup after Lids rolled out its “Wear Many Caps" campaign celebrating fans and global soccer pride.
UFC, Bud Light team up to make already highly anticipated summer of fights that much better: 'A fan delight'
UFC unveiled its Bud Light Summer Series, beginning in Newark and expanding nationwide, setting the stage for one of the promotion’s biggest summers ever.
Sports are 'white hot' as an investment thesis: Clay Travis
OutKick founder Clay Travis discusses Bryson DeChambeau's potential $500 million contract with LIV Golf, the PGA's interest in unifying golf by bringing back LIV players and the New York Mets' losing streak on 'Varney & Co.'
MLB streaming games infuriate fans, lawmakers blast rising costs
FOX Business' Darren Botelho details the backlash MLB is facing over moving 2026 games to streaming platforms like Netflix and Apple TV, sparking fan outrage over rising costs.
NFL star Caleb Williams at odds with NBA Hall of Famer over nickname trademarks: 'Already got one Iceman'
Chicago Bears quarterback Caleb Williams and Basketball Hall of Famer George Gervin are in a trademark dispute over the "Iceman" nickname, which Gervin claims he has used since 1979.
Mets legend Keith Hernandez slams Netflix over missing historic moment
Former MLB player Keith Hernandez joins 'Varney & Co.' to weigh in on the MLB's introduction of the automated ball-strike challenge system.
Ken Griffey Jr. spotlights Primo Brands' hydration campaign for 2026 MLB season
As the 2026 MLB season gets underway, Baseball Hall of Famer Ken Griffey Jr. teamed up with Primo Brands as it brings together its six regional water brands for the first time to deliver a key healthy hydration message.
Arkansas' Darius Acuff Jr makes history with first-ever signature shoe deal for an NCAA men's player
Arkansas freshman Darius Acuff Jr. reportedly landed a signature shoe deal with Reebok, becoming the first NCAA men's athlete to sign with a major U.S. brand.
Wunderfan app rewards sports fans for watching, attending games and engaging with their favorite teams
Sports loyalty app Wunderfan rewards fans for their passion, offering points for watching games, buying tickets and joining sports discussions.
StubHub launches first-ever women's sports ticketing platform after post-Olympics surge
StubHub's new HerSportsHub platform comes after women's sports ticket demand surged 360% for WNBA and 150% for NWSL following the 2024 Paris Olympics.
FCC probes sports streaming deals amid rising consumer costs
FOX Business correspondent Darren Botelho reports on the FCC’s probe into sports streaming deals and whether they are driving up costs and limiting access for consumers on 'The Bottom Line.'
Fanatics Games returns with $2M prize pool as everyday fans get chance to compete against top athletes
Fanatics Games will return for this year's festival with a $1 million prize, and Tom Brady is set for a rematch against last year's fan champion.
Knicks' Jalen Brunson, LSU's Flau'jae Johnson help BODYARMOR's 'Choose Better' campaign before March Madness
BODYARMOR returned as the official NCAA sports drink, partnering with the Knicks' Jalen Brunson and LSU's Flau'Jae Johnson ahead of the 2026 March Madness tournament.
Chicago Bears putting a lot of ‘skin in the game’ to build new stadium, says Indiana governor
Indiana Gov. Mike Braun discusses the potential relocation of the Chicago Bears to Indiana, highlighting Indiana's business-friendly environment and contrasting it with Illinois' high taxes and regulations on ‘The Bottom Line.’
Raising Cane’s begins 30-year anniversary with star-studded Super Bowl week celebration in San Francisco
To mark 30 years, Raising Cane’s hosted celebrities, athletes and influencers in San Francisco during Super Bowl week, blending football, pop culture and brand-building events.
Viral tech podcast opens up about securing $50K football ad
TBPN hosts John Coogan and Jordi Hays discuss airing a regional game day ad, interviewing leaders in their viral tech podcast and how A.I. is 'heating up' competition on 'The Bottom Line.'
Chris Christie defends state-led sports betting as billions of dollars are wagered on Super Bowl action
Former New Jersey governor Chris Christie explains how legal sports betting transformed sports viewing, boosted state economies, and generated billions in tax revenue nationwide.
Super Bowl LX players lose thousands to California's 'jock tax' on athlete income
Players competing in Super Bowl LX in Santa Clara will face California's jock tax, which subjects players to taxes for days spent in the state preparing for or participating in games.
Puka Nacua keeps Super Bowl presence alive in Toyota’s game day commercial
Los Angeles Rams wide receiver Puka Nacua won’t play in the Super Bowl but will still appear during the big game in a new Toyota commercial.
Super Bowl ads see Bradley Cooper, Matthew McConaughey going head-to-head while Lady Gaga sings her heart out
Super Bowl commercials 2025 feature Bradley Cooper, Matthew McConaughey, Ben Affleck and Lady Gaga in star-studded celebrity-packed ads for major brands.