Sports

Tom Brady and Druski teamed up with Gopuff and The Super Monday Off Coalition to push for Super Bowl Monday as a national holiday in the United States.

DraftKings partnered with VetsinTech to honor military veterans at NFL games during "Salute to Service" month, providing special experiences while supporting career transitions.

Packers fans noticed Jordan Love's stellar play during Toyota's annual sales event, leading to a clever "carspiracy" theory that Toyota embraced with special trading cards.

UFC and IBM launched "In-Fight Insights," its AI-drive live alert platform ahead of UFC 322, analyzing 13.2 million data points to enhance the fan experience.

On Location is providing special ticket packages for UFC 322 and WWE’s "Monday Night Raw" in a stacked weekend at Madison Square Garden.

Anheuser-Busch continued its longtime support of Folds of Honor, donating during major sports events to fund scholarships for families of fallen heroes and first responders.

As LSU faces a massive buyout after firing Brian Kelly, the projected $54 million payout could rank among college football's highest ever.

Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching Oct. 28 through Fanatics.

President Donald Trump’s vintage New Jersey Generals jacket, worn during his USFL ownership, went up for auction 40 years after the league’s final game.

JANA Partners teamed up with NFL star Travis Kelce and executives Glenn Murphy and Dave Habiger to acquire a 9% stake in Six Flags Entertainment Corporation.

Drew Brees partnered his Football 'N' America youth flag football league with Unrivaled Sports to expand one of the fastest-growing sports nationwide.

Samuel Adams brewery collaborated with former New England Patriots star Vince Wilfork to create "Vince Grill-Fork Lager," a limited-edition Vienna-style beer.

Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.