Non-Alcoholic

Ditching alcohol in the first month of the year has become a trend, but the beverage industry sees opportunity in non-alcoholic drinks beyond just Dry January.

While some Dry January objectors have speculated that the health month is hurting bars and alcohol retailers, professionals in the field say there’s a host of reasons why some small business owners are struggling.

Dubbed Betty Buzz after Lively’s grandmother and aunt, the actress said she decided to conjure up the non-alcoholic spirit after assessing the lay of the land and realizing that mixers should have their place in the social drinking world.