Non-Alcoholic

The sober shift: Gen Z turning away from alcohol

Soft Bar founder and reality TV star Carl Radke breaks down America’s declining alcohol consumption, his sobriety journey and building a business around the booze-free movement on ‘Maria Bartiromo’s Wall Street.’

Actress Blake Lively launches sparkling mixer Betty Buzz

Dubbed Betty Buzz after Lively’s grandmother and aunt, the actress said she decided to conjure up the non-alcoholic spirit after assessing the lay of the land and realizing that mixers should have their place in the social drinking world.