Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’
SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company was in “crisis."
Cracker Barrel's statement on logo backlash gets 'cooked' by online comments
Cracker Barrel’s statement admitting that it “could’ve done a better job" in rolling out its new logo sparked more backlash in the wake of its redesign.
Cracker Barrel loses $143 million in market value after woke brand fiasco
Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only design, alienating core customers
Why the Cracker Barrel logo change triggered an 'emotional shockwave'
Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions
Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo
Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.
Cracker Barrel admits it 'could've done a better job' after new logo backlash
Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.
New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia
Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.
Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says
Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.
Cracker Barrel joins Bud Light, Target in branding backfires
Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.
Cracker Barrel holds pop-up in NYC with food, line-dancing, country concert amid backlash over new logo
Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.
Cracker Barrel CEO Julie Felss Masino and the new logo controversy: What to know
CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism calling the changes generic
Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'
Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.
Cracker Barrel stock plunges amid logo change backlash
Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping restaurant changes.