Peloton losing global marketing head to AutoDesk

Dara Treseder will join AutoDesk on Oct. 14

Dara Treseder, Peloton Interactive's senior vice president and global head of marketing, communications and membership, is exiting the fitness giant to become the chief marketing officer of design software provider AutoDesk.

Peloton global head of marketing Dara Treseder

Treseder is exiting the fitness giant to become AutoDesk's chief marketing officer on Oct. 14. (Photo courtesy of AutoDesk) (AutoDesk)

"To all the kind, talented humans I have had the honor to serve alongside at Peloton Interactive and our phenomenal Peloton community, thank you for the ride of a lifetime," Treseder wrote in a LinkedIn post on Monday. "I’m especially thankful to my beloved Marketing, Communications, and Membership team."

While at Peloton, Treseder helped oversee the launch of the Bike+, Tread, Peloton Guide and new Peloton Row and helped grow the company's membership base from more than 2.6 million subscribers to over 6.9 million subscribers. 

"Peloton wishes Dara every success in her next chapter," a Peloton spokesperson told FOX Business. "We value Dara and are grateful for everything she has done."

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 Treseder served as the chief marketing officer of 3D-printing technology company Carbon and GE Business Innovations and GE Ventures. She also held marketing leadership roles at Apple and Goldman Sachs. She will officially join AutoDesk on Oct. 14. 

Autodesk called Treseder "an innovative, dynamic, and accomplished leader—with a track record of turning customer experience into a competitive advantage for brands.

"With her experience leading companies through transformation and driving high impact, creative digital marketing campaigns, Dara will be instrumental in helping Autodesk deliver the world's leading design and make platform to our customers," said Autodesk CEO Steve Blum.

John Foley

Peloton co-founder John Foley resigned from his role as chairman earlier this month. (Photographer: Michael Nagle/Bloomberg via Getty Images) (Michael Nagle/Bloomberg via Getty Images / Getty Images)

Treseder's departure comes after Peloton co-founder John Foley resigned from his role as chairman earlier this month. In February, Foley also stepped down from his role as chief executive officer

In addition to Foley, co-founder and Chief Legal Officer Hisao Kushi announced his resignation, which will take effect on Oct. 3, and Chief Commercial Officer Kevin Cornils departed the company on Sept. 23. 

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Peloton CEO Barry McCarthy has been working to turn the company's business around by embarking on an $800 million restructuring plan, which has included layoffs and price hikes on its Bike+ and Tread products. The company also plans to significantly reduce its North American retail footprint and eliminate its final mile distribution network. 


FILE PHOTO: A person walks past a Peloton store in the Manhattan borough of New York City, U.S., January 25, 2022. (REUTERS/Carlo Allegri/File Photo) (REUTERS/Carlo Allegri/File Photo / Reuters Photos)

In late August, Peloton reported $1.24 billion in losses for the fourth quarter, up from a loss of $313.2 million a year earlier. Total quarterly revenue fell 28% to $678.7 million, compared to $936.9 million in the same period a year ago. As of the time of publication, Peloton shares have tumbled more than 76% year to date.