'Limited Function' Kindle Fire Didn't Affect iPad Sales - Apple's Cook

Features

Apple

(Apple)

Despite selling more than one million Kindles a week during the Christmas period, Amazon's Kindle range did not affect sales of the iPad, which saw a sales increase of 111 percent.

Continue Reading Below

During a conference call to investors about Q1 earnings, Apple CEO Tim Cook said that the impressive Kindle sales did not dent the iPad's success and the Apple tablet's ecosystem is "in a class by itself."

"I looked at the data - particularly in the US - on a weekly basis after Amazon launched the Kindle Fire," Cook said. "And in my view there wasn't an obvious effect on the numbers [of iPads sold]"

The iPad returned record-breaking sales for Apple, with more than 15 million iPads sold over the last quarter representing a 111 percent increase on the year-ago results.

Cook referred to competing tablets and e-readers as "limited-function", adding that he does not think customers who want an iPad will settle for a limited-function device.

"2011 was meant to be the year for the tablet, but most would agree that it was the year for iPad for the second year in a row," Cook added.

Continue Reading Below

Accepting that there has been cannibalisation of Mac sales by the iPad - where customers have chosen to buy an iPad instead of a Mac - Cook added: "I clearly believe, and many others in the company believe, that there will come a day when the tablet market, in units, is larger than the PC market."

Finally, when asked by an analyst if he thought the tablet market was a two horse race, the Apple CEO admitted: "There's a horse in Redmond [home of Microsoft] that always suits up and always runs, and will keep running...we just want to stay ahead and be the lead one."

What do you think?

Click the button below to comment on this article.