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Wednesday, April 7, 2010 as of 11:14 AM ET

Tim Cook

Tim Cook

Timothy D. “Tim” Cook (born November 1, 1960) is the CEO of Apple. Cook joined Apple in March 1998 as SVP of Worldwide Operations and also served as EVP of Worldwide Sales and Operations and was COO until he was named the CEO of Apple on August 24, 2011, succeeding Steve Jobs, who died on October 5, 2011, from pancreatic cancer.

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Mobile Phones May Get Much Pricier

The era of $199 Apple (NASDAQ:AAPL) iPhones may be coming to an end.

As wireless carriers seek new ways to manage the costs of handsets, some are experimenting with ending subsidies for smartphones, according to a report in The Wall Street Journal , a move that could leave consumers shelling out much more up front to get their hands on the latest phones.While a brand new iPhone may cost as little as $199 with a two-year contract, carriers, according to the report, are paying $400 for each handset and aiming to make up the money through the monthly service bills customers pay.  This subsidized setup is typical for the major wireless companies selling popular smartphones, but puts the device manufacturers like Samsung, Apple, and HTC as well as app developers in a better position to make money off the growth in the market, according to the report.In an attempt to slow the rate of customers purchasing new smartphones, the U.S. carriers are attempting to raise prices on monthly plans and in...

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