Harry Potter Enters Digital Realm

By Jennifer Booton Retail FOXBusiness

Harry Potter will soon fly off pages and into e-readers with the launch of J.K. Rowlings new, long-awaited online store.

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The digital plunge comes after years of the boy-wizard masterminds refusal to launch the series in an electronic format.

The store will operate through a free Web site dubbed Pottermore that gives Potter fans an online experience based around the seven-book series. The site will launch for the first million users on July 31, and will open to the general public with the e-book store in October.

The books, which will be available in multiple languages, will be compatible with all electronic reading devices, including Amazons (AMZN) Kindle, the Sony (SNE) Reader and Barnes and Nobles (BKS) Nook.

The Harry Potter franchise has grown to a global phenomenon since Rowlings first book was published in 1997. More than 450 million copies have been sold worldwide, and Time Warner (TWX) is about to wrap up an 8-movie series.

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