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“These enforcement actions remain part of our continued strategy to add context and limit the spread of misleading information about election processes around the world on Twitter,” Twitter’s head of legal and policy, Vijaya Gadde, wrote in a blog post.
Users cannot like or comment on the labeled tweet but can retweet or quote tweet it, meaning they can share it with their own commentary.
The action led to a 29% decrease in users “quote-tweeting,” or resharing the labeled messages with their own followers.
Twitter's Civil Integrity Policy states that users cannot post or share "content that may suppress participation or mislead people about when, where, or how to participate in a civic process."
Misleading claims include those that cause confusion about a civic process or those "that cause confusion about the established laws, regulations, procedures, and methods of a civic process, or about the actions of officials or entities executing those civic processes..."
The social media company marked at least seven tweets from President Trump ince Election Day to reduce the spread of misinformation related to the 2020 presidential election as some battleground states continue to count votes.
The company announced in a Nov. 2 tweet that it "may label Tweets, starting on election night, that make claims about election results before they’re officially called."
A second tweet added that Twitter will prioritize "the presidential election and other highly contested races where there may be significant issues with misleading information."
Tweets eligible for labeling include those that come from a U.S. candidate's account, U.S. accounts with more than 100,000 followers and those that have 25,000 or more likes or retweets.