Snapchat launches TikTok-like feature 'Spotlight'

The company said it would give about $1M every day for the rest of 2020 to users who make it to the top of the platform

Snap Inc on Monday rolled out a feature, “Spotlight”, that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.

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Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post here.

BIDEN COULD ALTER SECTION 230, REIMPLIMENT NET NEUTRALITY

The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.

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Facebook Inc. earlier this year launched Instagram Reels - the company's version of TikTok that lets users record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.

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