Facebook has banned all Russian state media from advertising on its platform, according to a company official.
Nathaniel Gleicher, head of security policy at Facebook, said that Russian state media is now prohibited from running advertisements or monetizing content on its platform, adding that the new restrictions apply around the world.
In a tweet, Gleicher said that Facebook would continue to apply labels to Russian state media.
"We are now prohibiting Russian state media from running ads or monetizing on our platform anywhere in the world. We also continue to apply labels to additional Russian state media. These changes have already begun rolling out and will continue into the weekend," Gleicher said.
He added that Facebook is continuing to closely monitor the situation in Ukraine.
Facebook's move to restrict Russian state media from advertising or monetizing on its platform comes just hours after Twitter announced it was halting all advertising in Russia and Ukraine.
"We’re temporarily pausing advertisements in Ukraine and Russia to ensure critical public safety information is elevated and ads don’t detract from it," Twitter announced.
The announcements both come as the Russian invasion of Ukraine enters its third day.
Russian President Vladimir Putin gave a green light to a "special military operation" in Ukraine early Thursday morning local time.
Ukrainian Minister of Foreign Affairs Dmytro Kuleba said early Thursday morning in Ukraine that Putin had launched a "full-scale invasion" of Ukraine.