Apple unveils first foldable iPhone, iPhone 18 Pro lineup, new watches at annual launch event
The launch places the tech giant in the foldable market alongside Samsung and Google
Apple is at the point where they've gotten AI right: Angelo Zino
Stuart Varney discusses Apple's annual hardware event and the potential AI cycle. Angelo Zino from CFRA Research joins to analyze whether the iPhone 18 cycle can lead to an artificial intelligence redemption for the company.
Apple is adding a long-awaited device to its product lineup.
The tech giant announced the iPhone Duo during its annual fall keynote on Wednesday, marking the company’s foray into the foldable phone space.
The iPhone Duo starts at $1,999 and will be available with storage options from 256 GB to 2 TB.
The launch is Apple’s attempt to rival previous Android releases of foldables, including the Samsung Galaxy Z Fold and Google Pixel Fold, released in 2019 and 2023 respectively.
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The iPhone Duo, Apple's first-ever foldable smartphone. (Apple Inc.)
Apple also announced the release of the iPhone 18 Pro and 18 Pro Max phones on Wednesday, as well as a revamped version of Siri called Siri AI. Siri AI acts as a personal chatbot for users. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299 with lease options through Apple Upgrade.
Apple CEO John Ternus speaks during the keynote address at Apple’s "Surprise and Shine" event at the company's corporate headquarters, Apple Park, on Sept. 9, 2026 in Cupertino, California. (Benjamin Fanjoy/Getty Images / Fox News)
Apple has recently hiked prices across its overall product lineup. The tech giant said the surge is brought on by ongoing global chip shortages driven by a growing demand for artificial intelligence.
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Different color phones in Apple's iPhone 18 Pro lineup. (Apple Inc.)
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Apple’s iPhone division reported $54.25 billion in revenue in the third fiscal quarter, up 22% and outperforming analysts’ expectations of $53.86 billion.