Verizon will offer the new iPhone 12 lineup, including iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, and iPhone 12 mini, on the 5G access network – a service for 200 million people providing customers up to 4Gbps download speeds.
Apple unveiled four new iPhones equipped with technology for use with faster new 5G wireless networks, hoping that demand for higher data speeds will spark demand for new phones.
In a virtual presentation Tuesday, the company announced four 5G-enabled versions of the new iPhone 12 ranging in price from almost $700 to roughly $1,100. Apple also announced a new, less expensive version of its HomePod smart speaker.
Apple is clearly betting that 5G speeds could push many users off the fence and into its current market.
At its event, the company boasted about 5G capabilities and brought in Verizon CEO Hans Vestberg to champion the carrier’s network
5G is supposed to mean much faster speeds, making it quicker to download movies or games, for instance. But finding those speeds can be a challenge. While telecom operators have been rolling out 5G networks, significant boosts in speed are still uncommon in much of the world, including the U.S. So far, there are no popular new consumer applications that require 5G.
Customers will be able to order iPhone 12 and iPhone 12 Pro beginning on October 16, with availability on October 23. Customers will be able to order iPhone 12 Pro Max and iPhone 12 mini beginning on November 6, with availability on November 13.
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Apple’s new models include the iPhone 12, which features a 6.1-inch display and starts at almost $800, and the iPhone 12 Mini, with a 5.4-inch display at almost $700. A higher-end iPhone 12 Pro with more powerful cameras will begin at roughly $1,000; the 12 Pro Max, with a 6.7-inch display, will set buyers back at least $1,100. Apple said the phones should be more durable.
The pandemic temporarily paralyzed Apple’s overseas factories and key suppliers, leading to a delay of the latest iPhones from their usual late September rollout. The company also closed many of its U.S. stores for months because of the pandemic, depriving Apple of a prime showcase for its products.
Smartphone sales have been slowing for years as their technology has matured. That has meant far fewer gotta-have-it innovations that can drive demand and, at least until recently, increasingly pricey phones. Add to that pandemic-related economic crisis, and consumers have tended to eke as much life as possible out of their existing phones.