Amazon’s expansion continues, with the company expected to garner an even bigger piece of the market share of the online advertising market.
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According to research by eMarketer, Amazon’s growth this year will give it a bigger footprint in the digital ad sales market than Oath and Microsoft.
Amazon is expected to generate $4.6 billion in domestic ad revenue for a 4.2 percent market share, and while that will move it above Oath and Microsoft, into the third spot, it will lag far behind the top two players: Google and Facebook.
|VZ||VERIZON COMMUNICATIONS INC.||60.35||-0.24||-0.40%|
Combined, Google and Facebook control 58 percent of the market, worth $64 billion.
Oath is a subsidiary of Verizon Communications.