Michael Jordan memorabilia market surges after 'The Last Dance'

Original photo of Jordan from University of North Carolina days sold this week for $14,000

The market for Michael Jordan memorabilia has surged in recent days after ESPN’s series “The Last Dance” revisited the Chicago Bulls legend’s career.

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An original photo of Jordan from his playing days at the University of North Carolina in the early 1980s sold this week for $14,000, according to memorabilia firm Albersheim’s, which brokered the private transaction. It was the second-highest sale price ever for a photo of Jordan.

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“With a little bit of help from ESPN’s documentary series, 'The Last Dance,' no athlete on the planet right now is hotter than Michael Jordan,” the firm’s founder, Richard Albersheim, wrote in a LinkedIn post.

The picture was taken by famed photographer Michael Emmons and sold to North Dakota-based collector Ben Weingarten. The photo is deemed a “Type 1” image, meaning that it was a first-generation picture developed from an original negative within two years after it was taken.

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Earlier this week, an autographed pair of Nike Air Jordan sneakers that were custom made for the Bulls legend in 1984 sold at auction for a record $560,000. The shoes were sold through an online Sotheby’s auction for more than four times the expected asking price.

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“The Last Dance” earned rave reviews during its 10-episode run on ESPN. The series drew an average of 5.6 million viewers per episode, ranking as the most-watched original documentary in ESPN’s history.

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