James, 35, is among the highest-earning players in NBA history. He earned a record $92 million in the 12 months prior to October 2019, including $55 million from endorsement deals, according to Forbes.
A 16-time NBA All-Star selection, James has a diverse portfolio of endorsement deals. He is one of the few athletes ever to receive a lifetime contract from Nike. The deal is worth $1 billion over its term, according to multiple reports.
Aside from his Nike deal, James has endorsements with many companies and brands including Coca-Cola’s Sprite, Walmart, Kia Motors and Beats headphones.
James’ exploits on the court have also yielded massive earnings in salary. He has been paid more than $300 million so far and he has more than $80 million remaining on his contract with the Lakers, according to Spotrac.
James has invested a sizable portion of his earnings in business pursuits. He owns 19 Blaze Pizza franchises, a minority ownership stake in English soccer club Liverpool, production company SpringHill Entertainment and media brand Uninterrupted.
SpringHill Entertainment is producing a sequel to “Space Jam,” the 1996 film that starred NBA legend Michael Jordan. James is set to play the leading role.
James is a three-time NBA champion, winning titles as a member of the Miami Heat in 2012 and 2013 and with the Cleveland Cavaliers in 2016. He has won NBA most valuable player honors four times.