Adidas becomes Unrivaled's official uniform and performance apparel partner in multiyear partnership
The multiyear deal with the growing 3-on-3 women's basketball league includes uniforms, merchandise and more starting in 2027
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As the Unrivaled women’s basketball league continues to grow, Adidas is jumping on board with a multiyear partnership to become its official uniform and performance apparel partner.
The fast-growing women’s 3-on-3 league, founded by WNBA stars Breanna Stewart and Napheesa Collier, will now be outfitted with Adidas’ gear, while introducing a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections, to fans.
Adidas will also become the apparel provider for Unrivaled’s youth camps, clinics and related community basketball programming.
The partnership will debut on the Unrivaled court at the start of the 2027 season.
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Breanna Stewart of the Mist celebrates after defeating the Phantom during the Unrivaled 2026 Championship game at Sephora Arena March 4, 2026, in Medley, Fla. (Leonardo Fernandez/Getty Images / Getty Images)
"We continue our journey to be the next generation brand of basketball," Max Staiger, global general manager of Adidas Basketball, said in an official statement. "Unrivaled shares our belief for what’s possible in women’s basketball, and investing in athletes is the best way to grow the game. We’re excited to partner with the league to advance that vision through innovation, athlete empowerment and new opportunities that grow the game at every level."
This partnership aims to strengthen women’s basketball by enhancing the athlete and fan experience, while opening new doors for the next generation of young players.
"Our partnership with Adidas represents an important next step in Unrivaled’s growth and evolution," Alex Bazzell, Unrivaled co-founder and CEO said.
"Adidas shares in our vision and commitment to investing in the future of women’s basketball, and together we’ll elevate the athlete experience, create new opportunities for our players and service our fans even better."
Since the league’s debut in 2025, Unrivaled has quickly emerged as one of the fastest-growing properties in sports, putting together some of the world’s best women’s basketball players across eight different clubs, and most players have equity in the league.
A Unrivaled Wilson basketball during the first half of an Unrivaled 2026 game between the Hive and the Phantom at Sephora Arena Jan. 18, 2026, in Medley, Fla. (Tomas Diniz Santos/Getty Images / Getty Images)
Because Unrivaled is so focused on athlete empowerment and expanding the sport, it was only natural to bring in Adidas, a global leader with a similar mission.
"Adidas has a long history of investing in the athletes and moments that define this game," women’s basketball legend Candace Parker, who serves as president of Adidas Women’s Basketball, said in a statement.
"Through this partnership, Adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level."
Allisha Gray, Li Yueru, Arike Ogunbowale, Alanna Smith and Veronica Burton of the Mist celebrate after defeating the Phantom during the Unrivaled 2026 Championship game at Sephora Arena March 4, 2026, in Medley, Fla. (Leonardo Fernandez/Getty Images / Getty Images)
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In August, Unrivaled announced that its Series C fundraiser, led by Ten Pillars Sports Fund, surpassed an initial $100 million target and was oversubscribed at a league valuation of $650 million.