Scott Thompson

Fanatics launcheed its new prediction markets platform, Fanatics Markets, which expands further into sports and beyond with trades on politics, finance and culture.

Tom Brady and Druski teamed up with Gopuff and The Super Monday Off Coalition to push for Super Bowl Monday as a national holiday in the United States.

Packers fans noticed Jordan Love's stellar play during Toyota's annual sales event, leading to a clever "carspiracy" theory that Toyota embraced with special trading cards.

Fanatics announced an expanded multi-year partnership with OBB, the next-gen entertainment studio, for the Fanatics Fest sports festival, which added a fourth day for 2026.

Hip-hop star Quavo teamed up with Lids for an exclusive Georgia Bulldogs collection launching Nov. 15. The new partnership will bring streetwear style to college sports.

UFC and IBM launched "In-Fight Insights," its AI-drive live alert platform ahead of UFC 322, analyzing 13.2 million data points to enhance the fan experience.

The 2025 WNBA Rookie of the Year Paige Bueckers signed an exclusive memorabilia deal with Fanatics, which covers achievements well beyond her budding pro career.

The National Women's Soccer League created its first-ever advisory board featuring Eli Manning, Magic Johnson, Ken Griffey Jr. and others to accelerate women's soccer growth.

As LSU faces a massive buyout after firing Brian Kelly, the projected $54 million payout could rank among college football's highest ever.