Scott Thompson

LeBron James' new 76ers jersey broke Fanatics' all-time record for a player joining a new team, surpassing Shohei Ohtani's Dodgers move in 2023.

The Nike Air Zoom Hyperslide, created in partnership with Nike and Hyperice, is a first-of-its-kind recovery slide with heating and vibration within to keep athletes on top.

From 3D digital avatars to FIFA AI Pro and smart wayfinding, Lenovo as FIFA's official technology partner has transformed the 2026 FIFA World Cup fan experience.

Hyundai Motor Company integrated Atlas, Boston Dynamics' advanced humanoid robot, at halftime during the Round of 16 match between Brazil and Norway at the FIFA World Cup on Sunday.

Miles "Deuce" McBride partnered with 1800 Tequila to gift Knicks teammates custom championship bottles celebrating New York's first NBA title in 53 years.

Tom Brady launched Good Nut, a premium organic coconut water line with Gopuff, in a beverage market expected to reach $11 billion by 2030.

Christian Pulisic partnered with Hershey's for limited-edition chocolate bars honoring the U.S. soccer star ahead of the 2026 FIFA World Cup on home soil.

Kai Trump and Accelerator Active Energy launched Blue Raz Slush, her first signature flavor with the energy drink brand, inspired by her love of blue raspberry movie slushies.

BODYARMOR FIT launched as a sparkling sports drink with electrolytes, caffeine and zero sugar for everyday active hydration beyond workouts, championed by Bengals QB Joe Burrow.