Scott Thompson

Miles "Deuce" McBride partnered with 1800 Tequila to gift Knicks teammates custom championship bottles celebrating New York's first NBA title in 53 years.

Tom Brady launched Good Nut, a premium organic coconut water line with Gopuff, in a beverage market expected to reach $11 billion by 2030.

Christian Pulisic partnered with Hershey's for limited-edition chocolate bars honoring the U.S. soccer star ahead of the 2026 FIFA World Cup on home soil.

Kai Trump and Accelerator Active Energy launched Blue Raz Slush, her first signature flavor with the energy drink brand, inspired by her love of blue raspberry movie slushies.

BODYARMOR FIT launched as a sparkling sports drink with electrolytes, caffeine and zero sugar for everyday active hydration beyond workouts, championed by Bengals QB Joe Burrow.

As the nicotine pouch market continues to surge, FRE Nicotine Pouches became UFC's first official nicotine pouch partner in a landmark deal with TKO Group Holdings.

The 2026 FIFA World Cup will be the most technologically advanced in history, and Lenovo is helping the soccer governing body produce AI-powered tech solutions for all involved.

Ahead of the 2026 FIFA World Cup, Lowe's "Epically More Messi" campaign is highlighted by a limited-edition, 10-foot inflatable version of Lionel Messi for homes.

Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.