Scott Thompson

Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league's on-site retail partner at marquee events.

AT&T and Fanatics announced an exclusive multi-year partnership to bring fans closer to sports through rewards, events and enhanced digital experiences.

WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, industry partnerships and much more off the course.

Cam Newton's Iconic Saga Productions joined Offscript Worldwide, expanding its reach across sports, culture, and lifestyle content creation.

A federal judge dismissed a class action lawsuit against Fanatics, the NFL, NBA and MLB over alleged trading card monopolization, ruling the plaintiffs lacked standing.

Chicago Cubs third baseman Alex Bregman invested in Throne SPORT COFFEE, joining Patrick Mahomes and Breanna Stewart ahead of MLB Opening Day.

Baseball legend Ken Griffey Jr. has been named Primo Brands' first-ever "CEO of H2O," leading a national healthy hydration campaign tied to the 2026 MLB season.

IBM and the Masters Tournament introduced new AI-enable digital experiences, allowing fans to explore and consume the 90th edition of the iconic major championship.

The NFL made history with its first-ever condiment partner when Kraft Heinz signed a groundbreaking five-year deal bringing the food brand's beloved products to game day.